In 2007, Dawn gave birth to her first child. Dawn’s husband, Norman was diagnosed with cancer one month later and died when William was just 3 months’ old. Understanding the needs of widows and the limited support services available, Dawn started work on creating The W Connection in 2009 with the single goal of making it easier for women to rebuild their lives after the death of a partner.
Prior to The W Connection, Dawn leveraged her visionary leadership, business acumen, technological expertise, and sharp execution skills to develop innovative solutions that optimized business processes for numerous Fortune 500 companies. In 2015, she transitioned from her executive role in a financial firm to fully dedicate herself to expanding The W Connection’s programs and services. Leveraging her business acumen, learning and development expertise, and technical proficiency, Dawn played a pivotal role in shaping the organization’s core initiatives. Her ongoing vision is to ensure The W Connection continuously evolves to meet the ever-changing needs of women, providing support and resources tailored to their individual journeys.
In 2024, Dawn launched Last Laughs, a collaborative project aimed at sparking conversations about end-of-life planning with humor. 92% of people believe these discussions are important but only 32% have them. The case study video won the 2025 Clio Bronze Award.